Google Chrome Launches AI Store Reviews to Help U.S. Consumers Make Shopping Decisions
Google Chrome browser introduces an AI store review feature, displaying reputation information about merchants in terms of quality, price, and service through an icon in the address bar. This feature is currently only available in English, aggregating real user reviews from eight platforms such as Bazaarvoice. It is initially limited to desktop versions. In response to competition from AI browsers like Perplexity, Google is accelerating its AI integration and has added AI assistant support for Gemini users. This is part of Google's strategy to enhance the shopping experience, including product recommendations and virtual try-on features.
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